{"id":1642,"date":"2025-09-18T03:45:50","date_gmt":"2025-09-18T03:45:50","guid":{"rendered":"https:\/\/snapthread.io\/blog?p=1642"},"modified":"2025-09-26T03:27:27","modified_gmt":"2025-09-26T03:27:27","slug":"nghien-cuu-nguoi-dung-threads","status":"publish","type":"post","link":"https:\/\/snapthread.io\/blog\/vi\/nghien-cuu-nguoi-dung-threads","title":{"rendered":"Nghi\u00ean C\u1ee9u Ng\u01b0\u1eddi D\u00f9ng Tr\u00ean Threads 2025"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mu\u1ed1n t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y t\u1ed1i \u0111a. V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o, Threads mang \u0111\u1ebfn c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i ch\u00e2n th\u1eadt. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng Blog <\/span>Snapthread.io<\/span>\u00a0 t\u00ecm hi\u1ec3u l\u1ee3i \u00edch v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng Threads hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

T\u1ed5ng quan ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads 2025<\/b><\/h2>\n

Threads \u2013 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i do Meta ph\u00e1t h\u00e0nh th\u00e1ng 7\/2023 \u2013 \u0111ang ch\u1ee9ng minh t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

T\u1ea1i Vi\u1ec7t Nam, theo b\u00e1o c\u00e1o <\/span>The Connected Consumer <\/b>qu\u00fd II\/2024 c\u1ee7a Decision Lab, 10% ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 s\u1eed d\u1ee5ng Threads, t\u0103ng 5 \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi qu\u00fd tr\u01b0\u1edbc. \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb Gen Z (1997 \u2013 2012) \u2013 nh\u00f3m v\u1ed1n \u0111i \u0111\u1ea7u trong vi\u1ec7c th\u1eed nghi\u1ec7m n\u1ec1n t\u1ea3ng m\u1edbi \u2013 m\u00e0 c\u00f2n t\u1eeb Gen Y (1981 \u2013 1996). Trong qu\u00fd II\/2024, t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng c\u1ee7a Gen Z t\u0103ng th\u00eam 6%, trong khi Gen Y th\u1eadm ch\u00ed t\u0103ng m\u1ea1nh h\u01a1n v\u1edbi m\u1ee9c 7%. Ng\u01b0\u1ee3c l\u1ea1i, Gen X (1965 \u2013 1980) g\u1ea7n nh\u01b0 kh\u00f4ng thay \u0111\u1ed5i, d\u1eebng l\u1ea1i \u1edf 4%.<\/span><\/p>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y cho th\u1ea5y Threads kh\u00f4ng c\u00f2n l\u00e0 \u201cv\u0169 tr\u1ee5 Gen Z\u201d m\u00e0 \u0111ang nhanh ch\u00f3ng m\u1edf r\u1ed9ng sang c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c. \u0110\u1eb7c bi\u1ec7t, Gen Y v\u1ed1n quen v\u1edbi blog v\u00e0 di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u internet, n\u00ean d\u1ec5 d\u00e0ng ti\u1ebfp nh\u1eadn m\u00f4 h\u00ecnh microblogging c\u1ee7a Threads. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb t\u1ea1i Vi\u1ec7t Nam trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1.<\/span><\/p>\n

\"nghien-cuu-nguoi-dung-tren-threads-hanh-vi\"<\/p>\n

Tr\u00ean b\u00ecnh di\u1ec7n to\u00e0n c\u1ea7u, Threads c\u0169ng \u0111ang b\u1ee9t t\u1ed1c. Ch\u1ec9 trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t n\u0103m, n\u1ec1n t\u1ea3ng n\u00e0y li\u00ean t\u1ee5c c\u00e1n m\u1ed1c: 200 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng v\u00e0o th\u00e1ng 8\/2024, 300 tri\u1ec7u v\u00e0o th\u00e1ng 12\/2024, v\u00e0 \u0111\u1ebfn gi\u1eefa n\u0103m 2025 \u0111\u00e3 v\u01b0\u1ee3t 400 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u1eb1ng th\u00e1ng.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 t\u0103ng v\u1ec1 quy m\u00f4, hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u0169ng r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd. D\u1eef li\u1ec7u t\u1eeb Similarweb cho th\u1ea5y, th\u00e1ng 6\/2025, Threads \u0111\u1ea1t 115,1 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng ng\u00e0y tr\u00ean di \u0111\u1ed9ng, ti\u1ec7m c\u1eadn con s\u1ed1 132 tri\u1ec7u c\u1ee7a X (Twitter). \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng 128% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, trong khi X gi\u1ea3m 15%. B\u00ean c\u1ea1nh \u0111\u00f3, Meta li\u00ean t\u1ee5c b\u1ed5 sung t\u00ednh n\u0103ng m\u1edbi nh\u01b0 nh\u1eafn tin tr\u1ef1c ti\u1ebfp (DM) v\u00e0 t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb li\u00ean k\u1ebft ngo\u00e0i, gi\u00fap Threads thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00f3m ng\u01b0\u1eddi d\u00f9ng tr\u1ebb y\u00eau th\u00edch t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c m\u1edf.<\/span><\/p>\n

Tuy nhi\u00ean, c\u1ea3 \u1edf Vi\u1ec7t Nam l\u1eabn to\u00e0n c\u1ea7u, c\u00e2u h\u1ecfi v\u1ec1 s\u1ef1 b\u1ec1n v\u1eefng v\u1eabn c\u00f2n b\u1ecf ng\u1ecf. \u0110\u1ec3 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng, Threads c\u1ea7n t\u1ea1o kh\u00e1c bi\u1ec7t so v\u1edbi X v\u00e0 Instagram, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng l\u00e0nh m\u1ea1nh nh\u1eb1m gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u d\u00e0i.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads<\/b><\/h2>\n

Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m:<\/span><\/p>\n

Hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb Threads<\/b><\/h3>\n

Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c lo\u1ea1i n\u1ed9i dung n\u00e0o g\u00e2y ch\u00fa \u00fd, th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng s\u00f4i n\u1ed5i nh\u1ea5t v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i \u0111\u0103ng. Nh\u1edd \u0111\u00f3, c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, t\u1ea1o ra c\u00e1c b\u00e0i \u0111\u0103ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf, t\u1eeb \u0111\u00f3 n\u00e2ng cao t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn v\u00e0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/b><\/h3>\n

Khi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1edf th\u00edch, m\u1ed1i quan t\u00e2m v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, th\u1eed th\u00e1ch hay kh\u1ea3o s\u00e1t ph\u00f9 h\u1ee3p, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m hai chi\u1ec1u v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe, \u0111\u1ed3ng th\u1eddi gia t\u0103ng s\u1ef1 g\u1eafn b\u00f3 v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

T\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/h3>\n

Threads l\u00e0 n\u1ec1n t\u1ea3ng tuy c\u00f2n kh\u00e1 m\u1edbi v\u00e0 v\u1eabn c\u00f2n \u0111ang ph\u00e1t tri\u1ec3n, n\u00ean vi\u1ec7c th\u1eed nghi\u1ec7m n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u t\u00e0i nguy\u00ean n\u1ebfu kh\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u \u0111\u00e2u l\u00e0 chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u, tr\u00e1nh nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t k\u1ebft qu\u1ea3.<\/span><\/p>\n

Ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i viral<\/b><\/h3>\n

B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c b\u00e0i \u0111\u0103ng ph\u1ed5 bi\u1ebfn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng, l\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng n\u1ed5i b\u1eadt v\u00e0 ch\u1ee7 \u0111\u1ec1 th\u1ecbnh h\u00e0nh. Ch\u00ednh c\u01a1 h\u1ed9i n\u00e0y s\u1ebd m\u1edf ra c\u00e1c chi\u1ebfn d\u1ecbch viral, t\u1eadn d\u1ee5ng s\u1ee9c lan t\u1ecfa t\u1ef1 nhi\u00ean c\u1ee7a n\u1ec1n t\u1ea3ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

H\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

Ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads kh\u00f4ng ch\u1ec9 gi\u00fap hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n cung c\u1ea5p d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 tinh ch\u1ec9nh s\u1ea3n ph\u1ea9m, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 \u0111o l\u01b0\u1eddng ph\u1ea3n \u1ee9ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ngay l\u1eadp t\u1ee9c, t\u1eeb \u0111\u00f3 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/span><\/p>\n

\"nghien-cuu-nguoi-dung-tren-threads-quyet-dinh\"<\/p>\n

T\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

Khi n\u1eafm r\u00f5 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, l\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c h\u01a1n, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng ROI. Threads cung c\u1ea5p d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng phong ph\u00fa, t\u1eeb m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn th\u00f3i quen s\u1eed d\u1ee5ng, gi\u00fap chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eafm tr\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

C\u00e1ch \u0111\u1ec3 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads<\/b><\/h2>\n

Threads, v\u1edbi kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 t\u00ednh n\u0103ng \u0111a d\u1ea1ng, mang \u0111\u1ebfn c\u01a1 h\u1ed9i ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft, t\u1eeb h\u00e0nh vi \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n:<\/span><\/p>\n

1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u Insights c\u1ee7a Threads<\/b><\/h3>\n

Threads hi\u1ec7n cung c\u1ea5p b\u1ea3ng ph\u00e2n t\u00edch chi ti\u1ebft \u201cThreads Insights\u201d gi\u00fap b\u1ea1n n\u1eafm b\u1eaft hi\u1ec7u qu\u1ea3 t\u1eebng b\u00e0i \u0111\u0103ng v\u00e0 to\u00e0n b\u1ed9 t\u00e0i kho\u1ea3n:<\/span><\/p>\n

\"nghien-cuu-nguoi-dung-tren-threads-khao-sat\"<\/p>\n

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  • L\u01b0\u1ee3t xem v\u00e0 hi\u1ec3n th\u1ecb: Xem s\u1ed1 l\u01b0\u1ee3t xem c\u1ee7a t\u1eebng b\u00e0i \u0111\u0103ng t\u1eeb ng\u01b0\u1eddi theo d\u00f5i v\u00e0 ng\u01b0\u1eddi kh\u00f4ng theo d\u00f5i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung thu h\u00fat nh\u1ea5t.<\/span><\/li>\n
  • T\u01b0\u01a1ng t\u00e1c: Theo d\u00f5i l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, tr\u00edch d\u1eabn v\u00e0 chia s\u1ebb l\u1ea1i \u0111\u1ec3 bi\u1ebft lo\u1ea1i n\u1ed9i dung n\u00e0o t\u1ea1o ra ph\u1ea3n h\u1ed3i nhi\u1ec1u nh\u1ea5t.<\/span><\/li>\n
  • T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i: Bi\u1ec3u \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng theo th\u1eddi gian, gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng t\u0103ng ho\u1eb7c gi\u1ea3m hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
  • Nh\u00e2n kh\u1ea9u h\u1ecdc ng\u01b0\u1eddi d\u00f9ng: D\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, qu\u1ed1c gia, th\u00e0nh ph\u1ed1\u2026 s\u1ebd gi\u00fap \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/li>\n<\/ul>\n

    V\u00ed d\u1ee5: N\u1ebfu s\u1ed1 li\u1ec7u Insights cho th\u1ea5y nh\u00f3m 18-24 tu\u1ed5i t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u v\u1edbi n\u1ed9i dung ng\u1eafn g\u1ecdn, th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u0103ng t\u1ea7n su\u1ea5t \u0111\u0103ng c\u00e1c b\u00e0i d\u1ea1ng text ho\u1eb7c h\u00ecnh \u1ea3nh, ph\u00f9 h\u1ee3p phong c\u00e1ch Gen Z.<\/span><\/p>\n

    2. Kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp<\/b><\/h3>\n

    Vi\u1ec7c l\u1eafng nghe tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, c\u1ea3m x\u00fac v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd:<\/span><\/p>\n

      \n
    • Th\u0103m d\u00f2 \u00fd ki\u1ebfn v\u00e0 c\u00e2u h\u1ecfi m\u1edf: S\u1eed d\u1ee5ng c\u00e1c polls, c\u00e2u h\u1ecfi trong Threads \u0111\u1ec3 h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m ho\u1eb7c xu h\u01b0\u1edbng m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m.<\/span><\/li>\n
    • B\u00ecnh lu\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i: Ch\u1ee7 \u0111\u1ed9ng tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn \u0111\u1ec3 t\u1ea1o ra c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u, t\u0103ng s\u1ef1 g\u1eafn k\u1ebft.<\/span><\/li>\n
    • L\u1eafng nghe UGC: Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, t\u1eeb \u0111\u00f3 thu th\u1eadp insight v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n

      3. Theo d\u00f5i xu h\u01b0\u1edbng t\u1eeb Threads<\/b><\/h3>\n

      Threads l\u00e0 n\u01a1i c\u00e1c xu h\u01b0\u1edbng m\u1edbi ho\u1eb7c ch\u1ee7 \u0111\u1ec1 n\u00f3ng h\u1ed5i xu\u1ea5t hi\u1ec7n v\u00e0 lan truy\u1ec1n r\u1ea5t nhanh:<\/span><\/p>\n

        \n
      • Ch\u1ee7 \u0111\u1ec1 th\u1ecbnh h\u00e0nh: Theo d\u00f5i m\u1ee5c \u201cTrending\u201d ho\u1eb7c c\u00e1c hashtags \u0111\u1ec3 bi\u1ebft nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111ang s\u00f4i \u0111\u1ed9ng.<\/span><\/li>\n
      • N\u1ed9i dung viral: Ph\u00e2n t\u00edch c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u \u0111\u1ec3 h\u1ecdc h\u1ecfi c\u00e1ch t\u1ea1o n\u1ed9i dung thu h\u00fat.<\/span><\/li>\n
      • \u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u xu h\u01b0\u1edbng \u0111\u1ec3 t\u1ea1o c\u00e1c b\u00e0i \u0111\u0103ng b\u1eaft trend m\u00e0 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n

        4. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7<\/b><\/h3>\n

        Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00ecn v\u00e0o kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n bao g\u1ed3m \u0111\u1ed1i th\u1ee7 v\u00e0 c\u1ea3 c\u00e1c influencer:<\/span><\/p>\n

          \n
        • Theo d\u00f5i \u0111\u1ed1i th\u1ee7: Xem lo\u1ea1i n\u1ed9i dung n\u00e0o c\u1ee7a \u0111\u1ed1i th\u1ee7 thu h\u00fat nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c, t\u1eeb \u0111\u00f3 r\u00fat ra b\u00e0i h\u1ecdc.<\/span><\/li>\n
        • Nghi\u00ean c\u1ee9u influencer\/KOL\/KOC: Hi\u1ec3u c\u00e1ch h\u1ecd k\u1ebft n\u1ed1i v\u1edbi Gen Z, t\u1eeb \u0111\u00f3 l\u00ean k\u1ebf ho\u1ea1ch h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
        • \u0110\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c: S\u1eed d\u1ee5ng c\u00e1c influencer \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/li>\n<\/ul>\n

          5. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch b\u00ean th\u1ee9 ba<\/b><\/h3>\n

          C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Metricool, Sprout Social gi\u00fap thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u h\u01a1n:<\/span><\/p>\n

          \"nghien-cuu-nguoi-dung-tren-threads-cong-cu\"<\/p>\n

            \n
          • T\u1eadp h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng: So s\u00e1nh hi\u1ec7u qu\u1ea3 gi\u1eefa Threads v\u00e0 Instagram, X ho\u1eb7c Facebook.<\/span><\/li>\n
          • B\u00e1o c\u00e1o chi ti\u1ebft: L\u01b0\u1ee3t xem, t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t chia s\u1ebb, l\u01b0\u1ee3t b\u00ecnh lu\u1eadn.<\/span><\/li>\n
          • L\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i v\u00e0 th\u1eed nghi\u1ec7m A\/B: T\u1ed1i \u01b0u th\u1eddi gian \u0111\u0103ng, \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean.<\/span><\/li>\n<\/ul>\n

            Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch hi\u1ec3u h\u00e0nh vi, nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 ch\u00e2n th\u1eadt v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mu\u1ed1n t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y t\u1ed1i \u0111a. V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o, Threads mang \u0111\u1ebfn c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i ch\u00e2n th\u1eadt. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng Blog Snapthread.io\u00a0 t\u00ecm hi\u1ec3u l\u1ee3i \u00edch […]<\/p>\n","protected":false},"author":1,"featured_media":1644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[52],"tags":[],"class_list":{"0":"post-1642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-mmo"},"yoast_head":"\nNghi\u00ean C\u1ee9u Ng\u01b0\u1eddi D\u00f9ng Tr\u00ean Threads 2025 - SnapThread<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snapthread.io\/blog\/vi\/nghien-cuu-nguoi-dung-threads\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean C\u1ee9u Ng\u01b0\u1eddi D\u00f9ng Tr\u00ean Threads 2025 - 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